Bruce Gillmer

Executive Vice President, Music Talent Programming & Events, VIMN & Head of Music/Talent, Global Entertainment Group

Bruce Gillmer is Head of Music/Talent for Viacom’s Global Entertainment Group, where he oversees music programming, talent and events for the portfolio.  In addition, Gillmer serves as Executive Vice President of Music /Talent Programming and Events for Viacom International Media Networks (VIMN), and is co-brand lead for MTV International.

In his dual role, Gillmer oversees the creation and execution of worldwide music initiatives, leveraging the global scale of Viacom’s iconic brands while also leading the MTV US Music and Talent team in amplifying music across the channel.  Gillmer executive produces both the “MTV VMAs” and the “MTV EMAs,” as well as a wide variety of series, specials, and events. In addition, Gillmer co-directs the creative vision and operations for MTV International and leads the VIMN Music/Talent teams around events, music strategy and programming.

During Gillmer’s tenure at MTV International, he has orchestrated countless unforgettable performances, infused more music into the brand, and further established MTV as a worldwide leader in the space. From the “2016 MTV EMAs” in the Netherlands and “MTV Evolution” in the Philippines to the “MAMAs” in South Africa and the “MIAWs” in Mexico, MTV International’s tentpole events hosted more than half a million fans on the ground in 2016 and tens of millions more on MTV’s platforms.  Gillmer and his team have engineered countless culture-defining moments in music, including the historic U2 and Jay-Z collaboration at the Brandenburg Gate for the “2009 MTV EMAs” to performances by icons ranging from Lady Gaga to Andrea Bocelli.

Gillmer began his career at Viacom in the MTV US Music and Talent department.  Prior to joining VIMN, Gillmer served as Senior Vice President of Music and Talent Relations for VH1 in the US, where he led the Music and Talent department on all music-driven shows, events and initiatives.  Gillmer was deeply involved in the co-development and production of “VH1 DIVAS LIVE,” “VH1 Hip Hop Honors,” “VH1 Fashion Awards,” “Behind the Music” and a variety of other shows, series and events.

Gillmer graduated from Indiana State University with a B.S. in Music and Marketing.